---
optiview_delivery: edge_optimized
content_type: semantic_markdown
source_url: https://optiview.ai/research/
brand_content: included
publication_version: "9.0"
published_at: 2026-10-16T20:36:07Z
composition_version: composition-v2.1.0
presentation_version: presentation-v1.2.3
brand_content_source: narrative_graph
delivery_publication: graph:33
narrative_versions:
  - 33
narrative_version: 33
---

# What happens between a website and an AI answer?

We explore what AI tools receive, how businesses can make their information clearer, and what evidence can—and cannot—tell us.

OPTIVIEW · RESEARCH & THINKING

THE QUESTION BEHIND OUR WORK

## The web was built for people. What does it need to offer AI?

Our starting point is practical: businesses should be able to inspect the information they make available. We study the source, examine actual examples and keep open questions visible.

[Read how to record and interpret AI answers ↗](https://optiview.ai/resources/ai-citation-observation-methodology/)

## Start with a question.

Analysis, observed examples and practical guidance. Each serves a different purpose; a research plan is not a completed experiment.

Research & analysis

### [What can AI actually see on your website?](https://optiview.ai/resources/what-ai-services-see/)

2026-10-10

A closer look at the journey from a webpage to the information an AI tool can use.

Explore

Evidence & experiments

### [What have we seen in real AI answers?](https://optiview.ai/proof/)

Documented observations · Methods and limitations

Inspect the published sources, observed answers and limits of our tests.

Explore

A practical starting point

### [Your first month improving how AI can understand your business](https://optiview.ai/resources/first-30-days-ai-readable-website-plan/)

2026-10-30

A first-month plan for clearer business information, useful checks and careful measurement.

Explore

HOW TO READ OUR WORK

## Useful evidence. Honest limits.

A page being available does not mean an AI service used it. A mention in one answer does not prove a lasting improvement. We keep source checks, observed answers and business outcomes separate.

Our experiments describe what was tested and what remains unknown. Our guides help your team make a decision; they do not promise placement in AI answers.

[Inspect experiments and methods ↗](https://optiview.ai/proof/)

## Explore the questions behind the product.

01

### [Can AI read the information on my website?](https://optiview.ai/resources/ai-readable-website-audit-checklist/)

Read the guide ↗02

### [What can my team add beyond the webpage?](https://optiview.ai/resources/markdown-conversion-vs-approved-brand-content/)

Explore the distinction ↗03

### [How do we separate activity from results?](https://optiview.ai/resources/geo-outcome-measurement-scorecard/)

Use the scorecard ↗04

### [Where should we go deeper?](https://optiview.ai/resources/)

Browse the complete library ↗

FROM THINKING TO DOING

## See it with your own website.

Inspect a real page and explore draft suggestions. No sign-in and nothing published.

[Preview your website ↗](https://optiview.ai/demo/)

## Additional source context

Make your brand easier for AI to understand.

### Explore

[Publish](https://optiview.ai/products/publish/) · [Parse](https://optiview.ai/products/parse/) · [Retrieve](https://optiview.ai/products/retrieve/) · [Pricing](https://optiview.ai/pricing/)

### Learn

[Guides](https://optiview.ai/resources/) · [Developer docs](https://optiview.ai/developers/) · [Experiments & methods](https://optiview.ai/proof/) · [FAQ](https://optiview.ai/faq/)

### Company

[About Optiview](https://optiview.ai/about/) · [Agencies](https://optiview.ai/partners/) · [Contact](https://optiview.ai/#contact) · [Privacy](https://optiview.ai/privacy/) · [Billing terms](https://optiview.ai/billing-policy/)

## Additional page links

- [WEBPAGEA clearer source.Research & analysisWhat can AI actually see on your website?2026-10-10A closer look at the journey from a webpage to the information an AI tool can use.Explore](https://optiview.ai/resources/what-ai-services-see/)
- [OBSERVE · CHECK · QUESTION?Evidence & experimentsWhat have we seen in real AI answers?Documented observations · Methods and limitationsInspect the published sources, observed answers and limits of our tests.Explore](https://optiview.ai/proof/)
- [A USEFUL NEXT STEP01020304A practical starting pointYour first month improving how AI can understand your business2026-10-30A first-month plan for clearer business information, useful checks and careful measurement.Explore](https://optiview.ai/resources/first-30-days-ai-readable-website-plan/)
- [01 · Can AI read the information on my website? · Read the guide ↗](https://optiview.ai/resources/ai-readable-website-audit-checklist/) — Explore the questions behind the product.
- [02 · What can my team add beyond the webpage? · Explore the distinction ↗](https://optiview.ai/resources/markdown-conversion-vs-approved-brand-content/) — Explore the questions behind the product.
- [03 · How do we separate activity from results? · Use the scorecard ↗](https://optiview.ai/resources/geo-outcome-measurement-scorecard/) — Explore the questions behind the product.
- [04 · Where should we go deeper? · Browse the complete library ↗](https://optiview.ai/resources/) — Explore the questions behind the product.


---

# Published brand narrative

# Site-wide brand information

## Who we are

### Optiview — Parse, Retrieve and Publish for AI

Optiview helps businesses and developers make website information easier for AI to use. Parse converts supplied HTML into clean Markdown and source metadata. Retrieve fetches an eligible public HTTPS webpage and prepares its content. Publish helps a verified business prepare its own website content and make approved Narrative Graph context available through a supported connection.

Parse and Retrieve use application keys and a prepaid developer wallet. Publish has separate website setup, ownership checks and a subscription. Optiview does not control whether an outside AI service discovers, uses or cites the resulting content.

Applies to: Optiview

## Why we matter

### A clearer source, from website content to business context

Webpages mix useful information with navigation, layout and application code. Businesses may also have important qualifications, answers and context that are not clearly published.

Optiview gives developers a way to prepare source content for their applications, and gives businesses a way to publish the context their teams approve. Your application chooses how to use Parse and Retrieve results. Your business controls what it publishes through Publish.

Clearer publishing makes information available; it does not determine an AI system’s answer. Each outside service chooses its own retrieval, recommendations and citations.

## What we offer

### Three products, with separate jobs and clear pricing

- **Optiview Parse:** Supply complete HTML and a source URL. Receive clean Markdown, source and output hashes, parser details and processing warnings. Parse does not fetch the URL or execute JavaScript. A successful page uses 1 credit.
- **Optiview Retrieve:** Supply one eligible public HTTPS URL. Optiview checks supported access and publisher policies, fetches anonymous static HTML and parses it. It does not search the web, execute JavaScript, bypass a login or access private networks. A successful page uses 5 credits total, including parsing.
- **Developer credits:** USD $20 buys 20,000 credits shared by Parse and Retrieve. There is no developer subscription, automatic recharge or scheduled credit expiration. Failed jobs consume no credits. Applicable taxes and the total appear at checkout. Source size, quotas and retention limits apply.
- **Optiview Publish:** USD $99 per website per month plus applicable tax. Connect a verified website, review the prepared source and optionally maintain approved Narrative Graph context in Identity, Story, Offerings, Trust, Knowledge and Actions. Choose site-wide or exact-page scope. Saving drafts does not publish them. Eligible AI tools can receive prepared Markdown or HTML through supported delivery, while ordinary visitors keep the normal website.

Developer credits do not purchase Publish subscriptions. Parse and Retrieve do not add a customer’s private Narrative Graph to arbitrary third-party pages. See https://optiview.ai/pricing/ and https://optiview.ai/developers/ for the current offer and limits.

## Why trust us

### Inspect the output and understand what the evidence establishes

Developers can inspect the prepared Markdown, job status, source metadata, processing warnings and credit ledger. Retrieve records the public source response it observed; Parse identifies supplied HTML rather than claiming to verify the current origin.

Publish administrators can review parser output, the combined published-output preview, source checks and publication history. A preview is separate from a recorded live delivery. Saved edits remain separate from the active publication until explicitly published.

Our experiment pages contain selected first-party AI conversations and source comparisons. Delivery records establish what was served, not downstream ingestion, recommendations, citations or revenue. Observed language matches do not establish causation or a consistent visibility improvement. Explore the evidence and limitations at https://optiview.ai/proof/.

## Helpful knowledge

### Common questions about the three products

**Which product should I use?**
Use Parse when you already have HTML. Use Retrieve when you need Optiview to fetch one eligible public page first. Use Publish when your business wants to prepare its verified website and publish approved context.

**Do Parse and Retrieve require website ownership or DNS changes?**
No website connection is needed for these developer products. You remain responsible for source rights and permitted downstream use. Public availability does not grant a reuse license.

**How do developer accounts and keys work?**
Create a developer workspace and save the personal sign-in key and offline recovery code. Create scoped service keys for server-side applications. Email is an unverified contact identifier, not account-ownership proof or an email-only recovery method. Keep all credentials private.

**Can my agent use Optiview?**
The authenticated developer API returns prepared content for your application or model. A downloadable JavaScript client and local MCP adapter are available. Your host must authorize sources and any credit expenditure. Compatibility does not establish adoption or a partnership with an AI provider.

**Does the API include my private Narrative Graph?**
Parse and Retrieve are source-only. Verified website publishing and approved publisher context belong to the separate Publish workflow.

**Does Publish replace our website or CMS?**
No. Your website stays in its existing system. Your web team establishes and tests a supported connection. Your team reviews and explicitly publishes any Narrative Graph additions. Ordinary visitors retain the normal website experience.

**Does every AI tool get the prepared version?**
No. Delivery depends on the website connection, source eligibility and the request. Some tools explicitly request Markdown; supported AI requests may also receive prepared Markdown or HTML through eligible delivery paths. Traditional search crawlers retain the original website response. A claimed tool name does not prove the requester’s identity.

**Does the demo publish or save to our workspace?**
No. The public demo is a separate preview. Its AI-generated examples require review and do not transfer automatically into an approved publication.

**Will Optiview guarantee citations or recommendations?**
No. Optiview prepares and publishes sources. Outside AI services choose what to retrieve, use and cite.

## What to do next

### Choose your starting point

- [Compare Parse, Retrieve and Publish](https://optiview.ai/products/) to choose the right workflow.
- [Create a developer workspace](https://app.optiview.ai/developers) for self-service Parse and Retrieve, then add credits and create an application key.
- [Read the API quickstart and agent-tool setup](https://optiview.ai/developers/) for request examples, supported sources, errors, quotas and downloads.
- [Review pricing and terms](https://optiview.ai/pricing/) for prepaid credits and the separate Publish plan.
- [Preview your website](https://optiview.ai/demo/) to inspect prepared content and explore unapproved narrative examples without connecting or publishing.
- [Plan Publish setup](https://optiview.ai/onboarding/) with your web team. Publishing requires ownership checks, review and a supported connection; contact [hello@optiview.ai](mailto:hello@optiview.ai) for assisted setup.

Already using Publish? Review your Narrative Graph, publish approved changes explicitly, inspect the combined source in Markdown and check recorded delivery in Activity. Keep your existing visibility tools to study downstream AI answers.
