---
optiview_delivery: edge_optimized
content_type: semantic_markdown
source_url: https://optiview.ai/resources/resolve-conflicting-brand-facts/
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publication_version: "9.0"
published_at: 2026-10-16T20:36:07Z
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presentation_version: presentation-v1.2.3
brand_content_source: narrative_graph
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narrative_version: 33
---

[Resources](https://optiview.ai/resources/) [Brand context and governance](https://optiview.ai/resources/topics/brand-context/)

Content governance — October 30, 2026

# What Should Happen When Your Website Contradicts Itself?

When two pages disagree about your business, publishing another version of the answer can make the problem worse. First establish which statement is authoritative.

By Optiview · Sources checked October 30, 2026

[Download this article (.md)](https://optiview.ai/resources/resolve-conflicting-brand-facts.md)

Contradictions can emerge naturally. Marketing describes a product before its final specifications are approved. An FAQ survives a policy change. A campaign page repeats an offer after its terms expire.

For someone researching the business, these disagreements create uncertainty. An AI assistant may encounter either statement, both statements or neither. Publishing a cleaner representation does not resolve the underlying conflict.

The solution is an editorial authority process: identify conflicting assertions, investigate the source of truth, document the decision and update affected publications. This is a recommended governance workflow, not an automated conflict-detection or correction capability attributed to Optiview.

## 1\. Classify the disagreement

| Conflict type | Example to investigate |
| --- | --- |
| Direct contradiction | Two pages publish different prices for the same plan and term |
| Missing qualification | One page omits a material eligibility restriction |
| Version mismatch | Old and new product specifications are mixed |
| Scope mismatch | A regional offering is described as universally available |
| Terminology mismatch | Different names appear to describe the same product |
| Unverified assertion | A claim appears without an identifiable supporting source |

Do not treat every difference in wording as a contradiction. Two descriptions can be compatible even when they emphasize different benefits. The test is whether a reasonable reader could reach materially incompatible conclusions.

## 2\. Establish authority for the disputed fact

Use a source hierarchy appropriate to the claim. For pricing, the responsible commercial owner and current approved offer terms may be decisive. For compatibility, a product specification may take precedence over a general marketing description. For legal or regulatory disclosures, obtain the relevant specialist's review.

1.  Identify the precise proposition being disputed.
2.  Collect each conflicting published statement and its source URL.
3.  Identify the responsible business owner and applicable source-of-truth document.
4.  Check effective dates, product versions, geography and audience.
5.  Determine whether one statement is wrong or whether both require additional context.
6.  Record the proposed authoritative wording and obtain appropriate approval.

The [W3C provenance overview](https://www.w3.org/TR/prov-overview/) offers a useful conceptual basis for recording where information originated and how it was produced. Provenance helps investigation; it does not make a source automatically correct.

## 3\. Work through a hypothetical contradiction

Imagine fictional software provider Clearpath Forms. Its pricing page says a certain feature is included in the Business plan. An older FAQ says the feature requires Enterprise.

The editorial team should not choose whichever statement sounds more attractive. It should ask the product owner to confirm the effective plan terms and check whether the FAQ describes an earlier product version. If both statements applied at different times, the correction may require dates and version context.

| Decision-log field | Illustrative record |
| --- | --- |
| Issue | CF-017 |
| Affected sources | Pricing page and legacy FAQ |
| Responsible authority | Product operations |
| Finding | Unresolved until current plan specification is confirmed |
| Decision | Hold revised claims |
| Completion evidence | Approved terms and verified corrected pages |

## 4\. Correct the publications in a controlled sequence

*   Correct the authoritative page or underlying content record.
*   Update or retire dependent pages that repeat the incorrect information.
*   Check structured annotations and alternative representations where used.
*   Review whether supplemental contextual content contains the old statement.
*   Verify the live changes and record unresolved downstream uncertainty.

Optiview's [setup documentation](https://optiview.ai/docs/setup/) distinguishes existing website source, saved Narrative Graph drafts and published snapshots. That separation helps identify different publication surfaces to review. It does not mean Optiview automatically finds contradictions or updates every affected source.

## 5\. Close the issue only when the evidence agrees

A conflict is resolved when the authoritative owner has approved the correct statement, affected public content has been reconciled and the decision is recorded. If the answer remains uncertain, leave the claim held rather than replacing conflicting information with unsupported certainty.

Use the [Narrative Graph relationship worksheet](https://optiview.ai/resources/narrative-graph-content-model/) after resolution to reconnect the approved facts to offerings, knowledge and customer actions.

## Additional source context

Resolve contradictions at the authoritative source, record why the decision was made and reconcile affected public statements before adding new contextual content.

Make your brand easier for AI to understand.

### Explore

[Website publishing](https://optiview.ai/products/publish/) · [Developer tools](https://optiview.ai/products/#developers) · [Pricing](https://optiview.ai/pricing/)

### Learn

[Guides](https://optiview.ai/resources/) · [Developer docs](https://optiview.ai/developers/) · [Research](https://optiview.ai/proof/) · [FAQ](https://optiview.ai/faq/)

### Company

[About Optiview](https://optiview.ai/about/) · [Agencies](https://optiview.ai/partners/) · [Contact](https://optiview.ai/#contact) · [Privacy](https://optiview.ai/privacy/) · [Billing terms](https://optiview.ai/billing-policy/)

## Additional page links

- [Why Markdown Conversion Is Different From Publishing Approved Brand Context](https://optiview.ai/resources/markdown-conversion-vs-approved-brand-content/) — Continue reading
- [Designing a Narrative Graph: A Practical Relationship Worksheet](https://optiview.ai/resources/narrative-graph-content-model/) — Continue reading
- [Building a Provenance Ledger for Brand Claims Published to AI](https://optiview.ai/resources/brand-claims-provenance-ledger/) — Continue reading
- [Preview a page](https://optiview.ai/demo/) — Continue reading
- [Read the setup guide](https://optiview.ai/docs/setup/) — Continue reading


---

# Published brand narrative

# Site-wide brand information

## Who we are

### Optiview — Parse, Retrieve and Publish for AI

Optiview helps businesses and developers make website information easier for AI to use. Parse converts supplied HTML into clean Markdown and source metadata. Retrieve fetches an eligible public HTTPS webpage and prepares its content. Publish helps a verified business prepare its own website content and make approved Narrative Graph context available through a supported connection.

Parse and Retrieve use application keys and a prepaid developer wallet. Publish has separate website setup, ownership checks and a subscription. Optiview does not control whether an outside AI service discovers, uses or cites the resulting content.

Applies to: Optiview

## Why we matter

### A clearer source, from website content to business context

Webpages mix useful information with navigation, layout and application code. Businesses may also have important qualifications, answers and context that are not clearly published.

Optiview gives developers a way to prepare source content for their applications, and gives businesses a way to publish the context their teams approve. Your application chooses how to use Parse and Retrieve results. Your business controls what it publishes through Publish.

Clearer publishing makes information available; it does not determine an AI system’s answer. Each outside service chooses its own retrieval, recommendations and citations.

## What we offer

### Three products, with separate jobs and clear pricing

- **Optiview Parse:** Supply complete HTML and a source URL. Receive clean Markdown, source and output hashes, parser details and processing warnings. Parse does not fetch the URL or execute JavaScript. A successful page uses 1 credit.
- **Optiview Retrieve:** Supply one eligible public HTTPS URL. Optiview checks supported access and publisher policies, fetches anonymous static HTML and parses it. It does not search the web, execute JavaScript, bypass a login or access private networks. A successful page uses 5 credits total, including parsing.
- **Developer credits:** USD $20 buys 20,000 credits shared by Parse and Retrieve. There is no developer subscription, automatic recharge or scheduled credit expiration. Failed jobs consume no credits. Applicable taxes and the total appear at checkout. Source size, quotas and retention limits apply.
- **Optiview Publish:** USD $99 per website per month plus applicable tax. Connect a verified website, review the prepared source and optionally maintain approved Narrative Graph context in Identity, Story, Offerings, Trust, Knowledge and Actions. Choose site-wide or exact-page scope. Saving drafts does not publish them. Eligible AI tools can receive prepared Markdown or HTML through supported delivery, while ordinary visitors keep the normal website.

Developer credits do not purchase Publish subscriptions. Parse and Retrieve do not add a customer’s private Narrative Graph to arbitrary third-party pages. See https://optiview.ai/pricing/ and https://optiview.ai/developers/ for the current offer and limits.

## Why trust us

### Inspect the output and understand what the evidence establishes

Developers can inspect the prepared Markdown, job status, source metadata, processing warnings and credit ledger. Retrieve records the public source response it observed; Parse identifies supplied HTML rather than claiming to verify the current origin.

Publish administrators can review parser output, the combined published-output preview, source checks and publication history. A preview is separate from a recorded live delivery. Saved edits remain separate from the active publication until explicitly published.

Our experiment pages contain selected first-party AI conversations and source comparisons. Delivery records establish what was served, not downstream ingestion, recommendations, citations or revenue. Observed language matches do not establish causation or a consistent visibility improvement. Explore the evidence and limitations at https://optiview.ai/proof/.

## Helpful knowledge

### Common questions about the three products

**Which product should I use?**
Use Parse when you already have HTML. Use Retrieve when you need Optiview to fetch one eligible public page first. Use Publish when your business wants to prepare its verified website and publish approved context.

**Do Parse and Retrieve require website ownership or DNS changes?**
No website connection is needed for these developer products. You remain responsible for source rights and permitted downstream use. Public availability does not grant a reuse license.

**How do developer accounts and keys work?**
Create a developer workspace and save the personal sign-in key and offline recovery code. Create scoped service keys for server-side applications. Email is an unverified contact identifier, not account-ownership proof or an email-only recovery method. Keep all credentials private.

**Can my agent use Optiview?**
The authenticated developer API returns prepared content for your application or model. A downloadable JavaScript client and local MCP adapter are available. Your host must authorize sources and any credit expenditure. Compatibility does not establish adoption or a partnership with an AI provider.

**Does the API include my private Narrative Graph?**
Parse and Retrieve are source-only. Verified website publishing and approved publisher context belong to the separate Publish workflow.

**Does Publish replace our website or CMS?**
No. Your website stays in its existing system. Your web team establishes and tests a supported connection. Your team reviews and explicitly publishes any Narrative Graph additions. Ordinary visitors retain the normal website experience.

**Does every AI tool get the prepared version?**
No. Delivery depends on the website connection, source eligibility and the request. Some tools explicitly request Markdown; supported AI requests may also receive prepared Markdown or HTML through eligible delivery paths. Traditional search crawlers retain the original website response. A claimed tool name does not prove the requester’s identity.

**Does the demo publish or save to our workspace?**
No. The public demo is a separate preview. Its AI-generated examples require review and do not transfer automatically into an approved publication.

**Will Optiview guarantee citations or recommendations?**
No. Optiview prepares and publishes sources. Outside AI services choose what to retrieve, use and cite.

## What to do next

### Choose your starting point

- [Compare Parse, Retrieve and Publish](https://optiview.ai/products/) to choose the right workflow.
- [Create a developer workspace](https://app.optiview.ai/developers) for self-service Parse and Retrieve, then add credits and create an application key.
- [Read the API quickstart and agent-tool setup](https://optiview.ai/developers/) for request examples, supported sources, errors, quotas and downloads.
- [Review pricing and terms](https://optiview.ai/pricing/) for prepaid credits and the separate Publish plan.
- [Preview your website](https://optiview.ai/demo/) to inspect prepared content and explore unapproved narrative examples without connecting or publishing.
- [Plan Publish setup](https://optiview.ai/onboarding/) with your web team. Publishing requires ownership checks, review and a supported connection; contact [hello@optiview.ai](mailto:hello@optiview.ai) for assisted setup.

Already using Publish? Review your Narrative Graph, publish approved changes explicitly, inspect the combined source in Markdown and check recorded delivery in Activity. Keep your existing visibility tools to study downstream AI answers.