Audit Checks

How Scoring Works

Your overall score (0-100%) is calculated from four weighted components. Each component is first converted to a percentage (points/max × 100), then weighted:

Crawlability (40% Weight)

Ensures AI crawlers can discover and access your content. This is the foundation of AI SEO.

What We Check:

• robots.txt Analysis: Validates syntax and AI bot permissions
• Sitemap Discovery: Checks for sitemap.xml and validates URLs
• AI Bot Access: Tests actual crawler access to key pages
• Real Crawler Bonus: Points for confirmed bot visits

AI Bots We Test:

Bot	Purpose	User-Agent
GPTBot	OpenAI / ChatGPT	GPTBot
ClaudeBot	Anthropic / Claude	ClaudeBot
PerplexityBot	Perplexity AI	PerplexityBot
CCBot	Common Crawl	CCBot
Google-Extended	Google Bard / Gemini	Google-Extended
Bytespider	ByteDance / TikTok AI	Bytespider

Common Issues:

• Critical: robots.txt blocks AI bots
• Critical: Missing or invalid sitemap.xml
• Warning: Slow response times (>3s)
• Warning: HTTP errors (4xx, 5xx)

Structured Data (30% Weight)

Validates JSON-LD structured data that helps AI engines understand your content.

What We Check:

• JSON-LD Validation: Syntax and schema.org compliance
• FAQ Schema: FAQPage markup for Q&A content
• Organization Schema: Business entity information
• Schema Variety: Multiple schema types for rich content

Schema Types We Detect:

Detection Method:

We use real browser rendering (not just HTML parsing) to detect structured data the same way Google and AI engines do:

• Renders pages with headless Chromium
• Executes JavaScript to catch dynamic schemas
• Validates JSON-LD syntax and schema.org compliance
• Verifies Google Rich Results compatibility

Common Issues:

• Critical: No structured data found
• Warning: Invalid JSON-LD syntax
• Warning: Missing FAQ schema on Q&A pages
• Warning: Incomplete Organization schema

Answerability (20% Weight)

Measures how well your content can answer user questions and appear in AI-generated responses.

What We Check:

• Title Tags: Presence, length, and question format
• H1 Tags: Single H1 per page with descriptive text
• Content Depth: Sufficient content to answer questions
• Question Format: Content structured for Q&A

Optimization Tips:

Common Issues:

• Critical: Missing title tags
• Critical: No H1 tags found
• Warning: Thin content (<300 words)
• Warning: Duplicate title tags

Trust (10% Weight)

Evaluates technical health and user experience factors that affect AI engine confidence.

What We Check:

• HTTP Status: 2xx response codes for all pages
• Load Performance: Page speed and Core Web Vitals
• Security Headers: HTTPS, security headers
• Accessibility: Basic accessibility compliance

Performance Metrics:

Metric	Good	Needs Improvement	Poor
Largest Contentful Paint (LCP)	≤ 2.5s	2.5s - 4.0s	> 4.0s
First Input Delay (FID)	≤ 100ms	100ms - 300ms	> 300ms
Cumulative Layout Shift (CLS)	≤ 0.1	0.1 - 0.25	> 0.25

Common Issues:

• Critical: HTTP 4xx/5xx errors
• Warning: Slow page load (>3s)
• Warning: Missing HTTPS
• Warning: Poor Core Web Vitals

Issue Severity Levels

Issues are categorized by severity to help you prioritize fixes:

Audit Process

Our audit process is designed to be thorough yet efficient:

Discovery Phase

• Analyze robots.txt and sitemap.xml
• Discover pages from sitemap and internal links
• Prioritize important pages (linked from multiple sources)
• Scale automatically for sites up to 120 pages

Analysis Phase

• Test AI bot access to key pages
• Validate structured data with real browser rendering
• Measure page performance and Core Web Vitals
• Check technical SEO factors

Reporting Phase

• Calculate component scores and overall score
• Categorize issues by severity
• Generate actionable recommendations
• Provide detailed explanations and code examples

Our Audit Bot

We use a respectful, compliant crawler:

• User-Agent: OptiviewAuditBot/1.0 (+https://www.optiview.ai)
• Rate Limit: 1 request per second
• Robots.txt Compliance: We obey Disallow rules
• Respectful Crawling: Minimal server impact