What is Visibility Intelligence?
Visibility Intelligence is Optiview's breakthrough feature that tracks how AI assistants reference your content when answering user queries. Unlike traditional SEO tools that only analyze search engine optimization, we monitor real citations from AI platforms to give you insights into your "AI findability."
The Problem We Solve
Traditional SEO tools can't measure how often AI assistants like ChatGPT, Perplexity, or Claude cite your content. With the rise of AI-powered search, this visibility gap leaves businesses blind to a crucial ranking factor.
How It Works
- Multi-Assistant Monitoring: We track citations from Perplexity, ChatGPT Search, and Claude
- Real-Time Data Collection: Live API integration captures citations as they happen
- Intelligent Scoring: Generate 0-100 visibility scores based on citation frequency, domain diversity, and recency
- Competitive Analysis: See how you rank against competitors in AI search results
24/7
Real-Time Monitoring
AI Assistants We Track
Our platform monitors citations from the three most important AI search platforms:
Perplexity
Real-time search with citations from across the web. Perplexity provides the most comprehensive citation data with direct links to sources.
- Citation Quality: High - provides direct source links
- Coverage: Wide range of topics and industries
- Update Frequency: Real-time
- Data Type: Native API with structured citations
ChatGPT Search
OpenAI's search-enabled ChatGPT that provides web search results with citations. Currently in beta but growing rapidly.
- Citation Quality: Medium - heuristic extraction from responses
- Coverage: Expanding coverage of topics
- Update Frequency: Real-time
- Data Type: Heuristic URL extraction from responses
Claude
Anthropic's Claude with web search capabilities. Provides thoughtful, well-sourced answers with citation references.
- Citation Quality: Medium - heuristic extraction from responses
- Coverage: Strong in research and analysis topics
- Update Frequency: Real-time
- Data Type: Heuristic URL extraction from responses
Citation Data Structure
For each citation, we capture:
- Source URL: The page being cited
- Citation Title: Title or snippet from the source
- Assistant: Which AI platform made the citation
- Source Type: Native API vs. heuristic extraction
- Timestamp: When the citation occurred
- Query Context: The user query that triggered the citation
Visibility Scoring System
Our proprietary algorithm generates 0-100 visibility scores based on multiple factors:
Scoring Components
Citation Frequency (40%)
How often your domain appears in AI assistant responses
- Raw citation count per assistant
- Citation rate (citations per query)
- Consistency across different query types
Domain Diversity (30%)
Variety of pages from your domain being cited
- Number of unique pages cited
- Distribution across different content types
- Homepage vs. deep page citations
Recency (20%)
How recent your citations are
- Citations from the last 7 days (highest weight)
- Citations from the last 30 days
- Historical citation trends
Assistant Coverage (10%)
How many different AI assistants cite your content
- Bonus for appearing in multiple assistants
- Consistency across platforms
- Platform-specific optimization opportunities
Score Interpretation
- 90-100: Excellent - Strong AI visibility across all platforms
- 70-89: Good - Regular citations with room for improvement
- 50-69: Moderate - Some AI visibility, optimization needed
- 30-49: Low - Limited AI citations, significant gaps
- 0-29: Very Low - Minimal AI visibility, urgent optimization needed
Key Features
Real-Time Dashboard
Access your visibility data through an intuitive dashboard that shows:
- Live Rankings: See how you rank against competitors in real-time
- Citation Feed: Recent citations with full context and links
- Trend Analysis: Visibility score changes over time
- Assistant Breakdown: Performance by AI platform
Competitive Intelligence
Multi-Vector Authority (MVA) Index
Our proprietary competitive analysis metric that compares your AI visibility against industry benchmarks:
- Industry-specific scoring
- Competitor comparison tables
- Market share analysis
- Optimization opportunity identification
Data Export & API
Access your data programmatically or export for analysis:
- CSV Export: Download rankings and citation data
- REST API: Programmatic access to all data
- Webhook Integration: Real-time notifications for new citations
- Raw Data Access: Full citation payloads and metadata
Alerting & Monitoring
Stay informed about your AI visibility:
- Citation Alerts: Notifications when you're cited
- Ranking Changes: Alerts for significant position shifts
- Competitor Monitoring: Track competitor visibility changes
- Performance Anomalies: Detect unusual citation patterns
API & Data Access
Visibility Intelligence data is available through our comprehensive API:
Key Endpoints
| Endpoint |
Purpose |
Data |
GET /api/visibility/rankings |
Domain rankings by assistant |
Top domains, mentions, share percentage |
GET /api/visibility/citations |
Recent citations |
Citation details, URLs, timestamps |
GET /api/visibility/score |
Visibility scores |
0-100 scores by assistant and overall |
GET /api/visibility/drift |
Trend analysis |
Score changes over time |
Data Formats
Citation Data Example
{
"url": "https://example.com/article",
"title": "How to Optimize for AI Search",
"assistant": "perplexity",
"source_type": "native",
"occurred_at": "2025-01-13T10:30:00Z",
"snippet": "AI search optimization requires...",
"query_context": "how to optimize for AI search engines"
}
Rate Limits & Usage
- Free Tier: 100 requests/day
- Pro Tier: 1,000 requests/day
- Enterprise: Custom limits
- Real-time Updates: Data refreshed every 15 minutes
Use Cases & Applications
Content Marketing
AI-Optimized Content Strategy
Use citation data to inform your content strategy:
- Identify high-performing content types
- Discover content gaps through competitor analysis
- Optimize existing content for AI citation
- Track ROI of AI-focused content efforts
SEO & Marketing
AI-First SEO Optimization
Traditional SEO tools miss AI visibility. Use our data to:
- Optimize for AI assistant queries
- Improve structured data for AI consumption
- Monitor AI-specific ranking factors
- Measure AI SEO campaign effectiveness
Competitive Intelligence
Market Position Analysis
Understand your position in AI search:
- Compare AI visibility against competitors
- Identify market opportunities
- Track competitor content strategies
- Benchmark industry performance
Business Intelligence
AI Impact Measurement
Quantify your AI search presence:
- Measure brand awareness in AI platforms
- Track thought leadership in AI search
- Monitor industry authority signals
- Report AI visibility metrics to stakeholders
Getting Started
Visibility Intelligence is available to all Optiview users:
For New Users
- Run your first audit at app.optiview.ai
- Navigate to the "Visibility Intelligence" tab in your audit report
- View your current AI visibility scores and rankings
- Explore recent citations and competitive analysis
For Existing Users
- Visibility Intelligence is automatically enabled
- Data collection begins immediately after audit completion
- Check back daily for updated scores and new citations
- Use the CSV export for deeper analysis
Pro Tips
- Check your visibility scores weekly to track trends
- Focus on improving content that gets cited most often
- Use competitor analysis to identify optimization opportunities
- Monitor citation patterns to understand AI query behavior
Ready to Track Your AI Visibility?
Start monitoring how AI assistants reference your content today
Run Free Audit