Use Cases & Examples
See how real companies across industries use Optiview to improve AI visibility, increase citations, and drive discovery.
Product FAQs Drive Perplexity Citations
Challenge: A mid-sized e-commerce brand was getting organic traffic but zero citations in AI-powered shopping queries.
Solution: Added FAQ schema to product pages, implemented HowTo structured data for usage guides, and rewrote product descriptions to answer common questions upfront.
Key insight: Comparison pages ("X vs Y") with structured data got cited most frequently. AI models favor head-to-head analysis for shopping queries.
Authoritative Content Earns Model Trust
Challenge: A healthcare provider had comprehensive content but AI models cited WebMD and Mayo Clinic instead.
Solution: Added Organization schema with medical credentials, implemented MedicalWebPage schema, cited peer-reviewed sources, and restructured content as Q&A with expert attribution.
Key insight: Medical credentials in Organization schema and clear expert attribution dramatically improved trust signals.
FAQ and HowTo Formats Drive ChatGPT Inclusion
Challenge: A B2B publisher had high-quality content but inconsistent AI citations.
Solution: Converted 50+ articles to FAQ format, added HowTo schema for tutorials, implemented Article schema with author attribution, and created "Quick Answer" sections at the top of each post.
Key insight: "Answer first" formatting (leading with conclusion before context) matched how AI models extract information.
Technical Documentation Boosts "Answer Coverage"
Challenge: A SaaS company had comprehensive docs but AI models cited competitors when users asked "how to" questions.
Solution: Restructured documentation with HowTo schema, added code examples in FAQPage format, implemented SoftwareApplication schema for the product, and created integration guides as Q&A.
Key insight: Code examples with clear explanations got cited most. AI models favor concrete implementation guidance over abstract concepts.
Common Patterns Across Industries
While implementation varies by industry, successful companies share these traits:
- Question-based content structure: Every page answers at least one specific question
- Schema markup adoption: 80%+ of pages have relevant structured data
- Answer-first formatting: Clear conclusions before supporting details
- AI crawler access: No robots.txt blocks on training bots
- Entity graph completeness: Organization schema with logos and social profiles
- Internal content clusters: Related pages linked together with clear hierarchy