Anonymous decision progression interpretation

Integrations

Optiview does not auto-populate GTM variables. By default you get nested si payloads and browser events; flat si_* keys are optional via pushCommercialSignalsToDataLayer().

Default: nested events, not automatic GTM variables

On each meaningful change, the tag updates a nested si object and fires browser events (si:personalization-signal). Your rules listen to those events or read SessionIntel.getActivationPayload().

Optional: call pushCommercialSignalsToDataLayer() when you want flat GTM-ready keys (si_context_*, si_commercial_state_id, etc.).

Surprisingly easy to start

You do not replace your CMS or design system. Optiview structures the visit; your stack decides what to show.

Google Tag Manager — Listen for si:personalization-signal or call pushCommercialSignalsToDataLayer()
Adobe Target — Branch on si.commercial_signals IDs from the nested payload
React / Next.js — Subscribe to events or read getActivationPayload() — you render modules
Segment — Forward commercial_state_id and blocker_ids when you wire a track call

Implementation examples (optional)

Branch on stable *_id fields — not human labels from the live panel.

GTM (flat keys — requires pushCommercialSignalsToDataLayer)

// Custom Event: si_personalization_signal
// Branch on canonical IDs — NOT labels in panels
if ({{DLV - si.context.traffic_source_type}} === 'paid_search'
  && {{DLV - si.commercial_signals.blocker_ids}}.includes('financing_or_payment_uncertainty')) {
  showFinancingReassuranceModule();
}
if ({{DLV - si.session_dynamics.decision_pace}} === 'slow') delayInterruption();

Browser listener (default path)

window.addEventListener("si:personalization-signal", (e) => {
  const cs = e.detail?.si?.commercial_signals;
  if (cs?.status !== "active") return;
  // Your UI rules — branch on stable *_id fields
});

// Optional flat keys for GTM Data Layer Variables:
// window.SessionIntel?.pushCommercialSignalsToDataLayer?.();

Adobe Target

// Profile parameters — use flat IDs from pushCommercialSignalsToTargetProfile
// si_commercial_state_id, si_blocker_ids (comma-separated), si_top_action_id
if ({{DLV - si.commercial_signals.commercial_state_id}} === 'hesitating') suppressPopup();

Full technical reference →