Designing a Narrative Graph: A Practical Relationship Worksheet
A business is more than a collection of facts. The relationships between those facts explain what the business does, who it serves and why its claims matter.
Narrative Graph guide
Resource collection
Brand context and governance
Define, substantiate and maintain the business information your team approves for publication.
About this collection
A product name alone does not explain who it serves, what it includes or which qualifications matter. This collection turns those relationships into practical editorial work: claim ledgers, conflict resolution, contextual scope and ownership. The proposed worksheets are tools for your team, not promises that an AI assistant will adopt your preferred description.
Keep an accountable owner and supporting evidence for each material assertion. Review changes when the underlying business changes, and distinguish an approved publisher revision from copies that may persist elsewhere. Use the product documentation for the exact controls implemented in Optiview.
Brand context
1–7 of 7 resources
Why Markdown Conversion Is Different From Publishing Approved Brand Context
A cleaner representation of a webpage is useful. But the clearest possible version of an incomplete explanation is still incomplete.
Strategy and architecture
Building a Provenance Ledger for Brand Claims Published to AI
Before publishing a claim for AI systems to encounter, a business should know who approved it, what evidence supports it and when it needs another review.
Content governance
What Should Happen When Your Website Contradicts Itself?
When two pages disagree about your business, publishing another version of the answer can make the problem worse. First establish which statement is authoritative.
Content governance
Site-Wide vs Page-Specific Context: What Should AI Receive?
A fact can be accurate and still appear in the wrong place. The question is whether it describes the entire business or only a particular page, product or audience.
Narrative Graph guide
How to Keep Published AI Brand Context Accurate as a Business Changes
Publishing accurate business information is a moment in time. Keeping it accurate requires a plan for what happens when products, policies, offers and responsibilities change.
Content operations
Who Owns AI-Readable Publishing? A Responsibility Matrix
AI-readable publishing crosses marketing, product, engineering and measurement. Without clear ownership, important facts become everyone's concern and nobody's responsibility.
Operating model